The problem
Nothing competes with Allstar Chargepass®
Introducing Allstar Chargepass®. A one-of-a-kind new fuel card that everyone needed – but no one had heard about. That is, until we launched it to the UK’s fleets with a savvy integrated B2B campaign dressed head to toe in a yellow and black football kit.
Chargepass® was the first fuel card in the UK to be able to pay for both regular fuel and electric charging. But few UK fleets had heard of it – and even fewer knew just how much they needed it.
Our solution
We went hunting for fame and fortune, using broadcast media to get into the nation’s heads and hard-working 1-to-1 tactics when it was time to convert. Our silly-but savvy creative parodied traditional sports advertising to deliver one simple message time and again: nothing competes with Allstar Chargepass®.
